Simply put, Exhibits is a series of YouTube inspired training videos. If you are skeptical of the power of video as a learning tool, consider what this 12 year old has to say about video.
Why videos? What’s wrong with eLearning?
The eLearning of a decade ago follows a specific formula of ‘show & tell’ (explaining click by agonizing click) followed by a ‘you try it’.
This formula results in such a laborious user experience that eLearning courses are rarely completed unless they are mandated.
The old formula lacks context, ease of use and humor.
What makes Exhibits different?
Context
Attorneys and staff want how-to videos but only if they are covering relevant topics. The formula behind every Exhibits video starts with a scenario that adds relevance.
Audience
Some people will never be tech savvy and that's OK. Exhibits is geared for the tech savvy and those who have the potential to become tech savvy.
Tone & Humor
Attorneys often find eLearning to be boring and a waste of their precious time. Exhibits uses a less formal and more entertaining approach to reach them.
Time Matters
Exhibits are short and to the point. It’s intentional. We are always looking for opportunities to trim seconds from our videos.
Speed
What’s worse: too slow or too fast? We definitely feel, that "too slow" is worse. Wouldn’t it be better if users had to rewind to keep up instead of fast forwarding due to boredom?
Why Cartoons?
Law firm's do serious business and are run by serious people.
We get it, but the use of illustrations and animations in our videos is strategic.
Even so, we were surprised how receptive attorneys are to the illustrations and animations used in Exhibit videos.
Illustrations allow us to add context and relevance. They allow us to present situations that attorneys can relate to.
They allow us to incorporate fun, humor, sarcasm, real-life scenarios and produce content that people enjoy watching.
Design Guidelines and Philosophy
Exhibits has been designed with a strongly opinionated philosophy so the videos may not be for everyone. If you don't agree with philosophy listed below, Exhibits probably isn't for you.
Philosophy
- Make it relevant to a law firm. Make sure attorneys and staff can relate. Answer the question: Why should I care?
- Keep it light and fun --not overly serious. Don't repeat. Don't be fancy.
- Keep it neat and clean. Use voice-overs, not closed caption text.
- Keep it fast. Err on the side of too fast. Users can rewind and watch again.
- Keep it short. Attention is limited, interruptions are constant. Cut out as much as possible, then cut out more.
- Appeal to the savvy. Assume people are smart. It's OK to leave some behind.
Exhibits is and always will be in a state of development. Videos for many of the topics listed below are immediately available. Others are being developed in response to customer demand.